It is easy to dismiss the importance of marketing research, I mean Market research, so what? After all, when you first think of a business idea, spending hours on market …
Data Collection in Tamasheq
Tamasheq, we travel far and wide in the quest to ask and answer difficult questions. Data Collection in Tamasheq was quite interesting, it exposed us to a whole new culture …
Your business and its competitors
“Keeping track of who your competitors are, what people are saying about them, and what they are saying themselves can help you differentiate your business and stay ahead of trends …
Survey research method
A survey is a research method used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest, it is popularly called …
Market measurement
All companies and businesses can agree that customer satisfaction is critical to success, the work however in keeping people coming back is tough; businesses have to take certain decisions to …
Surveys and consumer decisions
All companies and businesses can agree that customer satisfaction is critical to success, the work however in keeping people coming back is tough, often leaves businesses asking one vital question: …
ESOMAR Insight Festival 2020
Despite the virus that shook us this year, moving our lives from physical to digital, knowledge is immune to this virus. As we continue to adapt to the new normal, …
Opening of our Corporate Head Office
We are pleased to announce the opening of our new Corporate head office to accommodate the rapid growth and future expansion plans of the organization. Webhaptic Intelligence is pleased to …
Data Collection during Covid-19
The COVID 19 pandemic and subsequent lockdown altered a lot of activities and data collection is part of it. The pandemic does not render data redundant, on the other hand, …
Customer Retention for SMEs
According to the influential economist and Harvard Business School professor, Theodore Levitt, the purpose of all businesses is to “find and keep customers” customer retention for SMEs is as gaining …