Webhaptic Intelligence is a leading market research firm in Africa, offering both quantitative and qualitative market research services.
Retail Census and Audit in Lagos
Unveil the FMCG market in Lagos with Webhaptic Intelligence’s retail census study. Get granular insights into informal retail channels, product availability and outlet performance.
Pilot Study in Market Research
Before launching any large-scale market research initiative, it is wise to first conduct a pilot study. As the old adage goes: “measure twice, cut once.” This is the philosophy behind …
Retail Audit in Market Research
Retail audits provide useful shopper and market insights to guide better branding and merchandising strategies. This post uncovers several aspects of retail audit data that can be used to inform decision-making.
Intercept Research Interviews
Intercept interviews are on-site data collection methods used to gain real-time feedback from customers.
Product Test Survey: Research and Feedback From Target Customers
Packaging plays a crucial role in a product’s success and is therefore often included in product testing surveys. In packaging testing, we ask people to rate a product’s packaging to determine its effectiveness in protecting the product, attracting attention on store shelves, and conveying important information to consumers.
How to Conduct Usability Testing: Tips and Best Practices.
Learn how to conduct effective usability testing for your website or app with these tips and best practices. Discover how to identify user pain points and improve the user experience …
Differences Between Market Research & Competitive Intelligence
Market research helps you understand your customers needs, preferences, behaviors, and characteristics, while competitive intelligence keeps you informed about your rivals and how good your business is versus competitors.
Understanding Market Segmentation in Business
Market segmentation analysis provides a clear segment of the target population that fosters a business line and allows a better understanding of target market
The Need for More & Multi Brand Strategy
Multi brand/ product seem to answer, maybe not every need, but majority of needs and it kind of help brands to make profit from different products/brand, as long as they can keep up.