Intercept interviews are on-site data collection methods used to gain real-time feedback from customers.
How is Intercept Research Interview Conducted?
This method of research is conducted by trained interviewers who select respondents to capture feedback by stopping them in a public place such as shopping malls, stores, streets, or events. During this interview process, a short survey about consumer behaviours, habits, preferences, or perceptions is administered to participants. The result gotten from this interview enables organizations to obtain real-time feedback from their target audience.
What are the Advantages Intercept Interview Holds?
Intercept interview serves as a powerful tool for gathering information and offers numerous advantages.
- Intercept research interview methods enable researchers to reach a variety of demographics, thereby obtaining a more comprehensive understanding of public opinion and allowing researchers to obtain different representative samples of the population.
- As the interview is conducted face to face, there is a good possibility of a higher response rate compared to other data collection methods like online surveys.
- When considering the cost of conducting an interview, intercept research has a relatively low cost compared to other research methods like focus groups and IDIs. This research method ensures data is collected from the intended demographics or segment.
- In a dynamic market environment where trends change rapidly, intercept research offers more advantages over other research methods as researchers can capture real-time data from the intended audience. Also, researchers can observe participant’s reactions and behaviour which is quite useful in gathering feedback on how users interact with products.
Partner With Us
Webhaptic Intelligence Agency is a leading market research agency that has experience conducting intercept interviews and building rapport with participants to gather in-depth and valuable insights. At Decision Point Research, our experienced interviewers are proficient in multiple languages such as English, French, Hausa, and Swahili among many other African languages. We can conduct surveys in these languages, ensuring effective communication with diverse respondents. Additionally, we can translate our questionnaires into other prominent languages, accommodating respondents who prefer completing the survey in their language of choice.
To obtain a quote or proposal to Intercept research, send an email to info@webhaptic.com