Expanding into emerging markets in the context of retail services involves a strategic approach to identifying and collaborating with new stores effectively
Brands’ In-Store Shelf Presence
Brands are placing a growing emphasis on their visibility and presentation on in-store shelves to cultivate a unified Omni channel experience.
Gen Z’s Consumer Culture & Habits
Gen Z’s spending habits influences family purchases in essentials like milk and vegetables. What are their unique preferences and values as they allocate their budget, whether living independently or with family? Read more…
Finding New stores to stock products in emerging Markets
Expanding into emerging markets in the context of retail services involves a strategic approach to identifying and collaborating with new stores effectively
E-Commerce in Nigeria Made Simple
Navigating E-Commerce success in Nigeria is essential for businesses. Our guide simplifies the process, ensuring a personal connection with local consumers through impactful messages.
Empowering African Women in Agriculture
Empowering African women in agriculture opens up a wealth of opportunities with tremendous social, economic, and environmental benefits.
E-Commerce Trends in Nigeria
Omni channel is another big e-commerce trend where a single brand today has the potential to reach their customers across multiple touch points, from physical interaction to website visits, social media pages, live chat, mobile apps to phone calls. All of these has resulted in online shopping becoming a smooth experience for shoppers.
Fast-Moving Consumer Goods in Nigeria
The Fast-Moving Consumer Goods (FMCG) industry is estimated to be worth $38 billion by 2024, and market size is predicted to reach $23 billion by 2023, which shows a rapid and significant growth in the industry.