All companies and businesses can agree that customer satisfaction is critical to success, the work however in keeping people coming back is tough; businesses have to take certain decisions to ensure customer satisfaction in order to make them returning customers, this is where Market measurement comes in. Market measurement has the main goal to serve as an aid in understanding market or sales potential which is relevant to a specific geographical area, period of time, product, and/or market segment in the long run leading to customer-centric decisions.
Market measurement requires an analysis of the market with the aim of expressing it in quantitative quantities both in the present and in the future. This metrics measures the potential of new markets and growth opportunities, identifies new channel and category prospects, and reduces the risk from new initiatives. Information gathered from market measurements enables companies and businesses to make their decisions in a more objective and scientific manner and lessens the risk and uncertainty that accompany subjective decisions and guesswork.
Levels of market measurement
- Consumer level
- Product level
- Geographic level
- Time level
Market for measurement
- Potential market
- Available market
- Targeted market
- Penetrated market
How can market measurement help?
- It serves as an aid in the decisions companies and businesses have to make
- It helps in the formulation of appropriate marketing strategies
- It helps evaluating the feasibility of entering new segments
- It helps organization to decide how best to allocate its marketing resources and activities among market segments in which it is already active.
- Helps evaluate and benchmark competitors and their performance as well as their future relevance
What we deliver
- Up-to-date and reliable market sizes, growth, and forecasts
- Value and volume sizes for markets, categories, companies, brands, and channels
- Segmentation analysis to confirm the size and strength of your target customer groups
- African reports, national and regional analysis, and city profiles
To obtain a quote or proposal, send an email to info@webhaptic.com