Nokia is known for being one of the longest standing mobile phone brands. So, why do they need a rebranding? I refer to them as the mobile phone brand king
Auditing Brand Image for Growth
Customers are highly persuaded and attracted by what they see or hear, and this plays a significant role in determining their purchasing behavior, therefore the need for auditing brand image.
The Need for More & Multi Brand Strategy
Multi brand/ product seem to answer, maybe not every need, but majority of needs and it kind of help brands to make profit from different products/brand, as long as they can keep up.
Market Activation Strategy
Market activation is the execution of the marketing process using tested and sophisticated approach. Finished products will be displayed and freely distributed to customers.
Product Placement: An Effective Approach for Brand Acceptance
Information is a quintessential element for business development, business improvement, and business transaction; undoubtedly, businesses rely heavily on genuine and relevant information to maximize their potential growth and development. Information …
Sales Analysis: Organization Growth Measurement
Businesses exist mainly to offer credible products or services that satisfy human needs; this satisfaction is considered as the major driving factor that enables consumers to remain loyal and committed …
COVID-19 Influencing the Nigerian Soap Market
Leveraging on reach, expansion of their customer base, demography, and maintaining sales relying on brand equity, Seven-Up Bottling Company has taken up extending their brand from not just a beverage …
Brand awareness
PEST Analysis is an interesting relationship between Brand awareness and external factors that could infringe on making the consumer’s awareness of a particular brand. Marketing and production generally have moved …
Fast-moving Consumer Electronics in Nigeria
Internet, Technology cum electronics, are fast-paced Fast-moving Consumer Electronics in Nigeria Electronic more than ever has become a fast-moving consumer good, a rapid rise of technology has a lot to …
Market research so what?
It is easy to dismiss the importance of marketing research, I mean Market research, so what? After all, when you first think of a business idea, spending hours on market …