Inflationary pressures continue to reshape consumer behavior, forcing businesses to adapt to evolving spending habits. As prices rise across essential and non-essential categories, understanding how consumers respond is critical for …
How to Leverage AI for Market Research in Africa
Source: LinkedIn Gone are the days when Africa took the backseat in technological advancement. Over the last couple of years, a significant development has been the introduction of artificial intelligence ...
How Webhaptic Leads The Way Among Market Research Companies
Webhaptic stands out among market research companies by providing 360 degrees market research solutions, including consumer insights and competitive intelligence.
Webhaptic Intelligence Carbon Offset Projects Partnership
Webhaptic team of experts can help you navigate the carbon marketplace and answer any questions you may have. We ensure that your carbon offsetting decisions are well-researched and strategically sound, helping you make informed choices for maximum impact.
How to Leverage Market Research for Success in Nigeria
In today’s evolving business landscape, market research in Nigeria is more important than ever. Staying ahead of the competition requires more than intuition and experience. Nigerian businesses are operating in …
Importance of Quality Control in Market Research
Wondering what quality control in market research is all about? Discover the key best practices for ensuring accurate data and trustworthy business insights.
Market Research Company in Lagos, Nigeria
Webhaptic Intelligence is a leading market research firm in Africa, offering both quantitative and qualitative market research services.
Retail Census and Audit in Lagos
Unveil the FMCG market in Lagos with Webhaptic Intelligence’s retail census study. Get granular insights into informal retail channels, product availability and outlet performance.
Pilot Study in Market Research
Before launching any large-scale market research initiative, it is wise to first conduct a pilot study. As the old adage goes: “measure twice, cut once.” This is the philosophy behind …
Retail Audit in Market Research
Retail audits provide useful shopper and market insights to guide better branding and merchandising strategies. This post uncovers several aspects of retail audit data that can be used to inform decision-making.