Understanding consumer trends and purchasing power in Benin’s FMCG sector is essential for brands looking to enter or expand in this West African market. Benin’s unique economic and cultural landscape …
Zambia’s Retail Sector: A Market Penetration and Growth Analysis
The evolution of Zambia’s retail sector is being shaped by rising urbanization, a growing middle class, and increased digital adoption. Positioned strategically in Southern Africa, Zambia offers lucrative opportunities for …