There are several great reasons to live stream your next focus group. Nigerian Video Streaming Focus Groups; let’s start by defining what we mean when we say “live video streaming” for market research focus groups and the advantages it provides your marketing team.
For obvious reasons, focus groups are a popular qualitative research technique because they can provide real-time consumer feedback on things that matter to brands. When we refer to a “live stream,” we’re talking about real-time video streaming to a remote location as a moderator conducts the focus group at a market research facility or other venues. While real-time video streaming actually has a slight time delay that ranges from nearly zero to ten seconds, the benefits are immediate.
Here are the three main reasons to consider live-streaming your groups:
1. Cost Savings
The cost savings of streaming live focus groups can be ginormous. A large part of many Focus group project budgets includes travel expenses that can balloon the project costs tremendously. These costs can include:
- Airfare
- Hotels
- Car rental
- Meals, etc….
These costs can add up very quickly and really eat into your project budgets. On top of that, the size of your marketing team and can inflate the costs to your client and also eat into any profit margins that you might have baked into your market research project plan.
2. Time Savings
The time savings realized from live streaming focus groups can be invaluable. As we all want to try and find a semblance of work-life balance, we understand time away from home can take its toll on the individual, the family, and the marketing team. Some key time-consuming tasks include:
- Flight time and airport time
- Ground transportation
- Travel planning
The term “location independence” is how we like to view one of the big benefits of streaming live focus groups. With live video streaming, clients and team members can eliminate the need to travel altogether to view the group’s sessions.
A great feature that is supported on most video streaming platforms is a live chat feature, which allows all of the viewers to interact with one another in real-time. This chat function can be used to ask questions or make comments or suggestions that can be passed on to your on-site team members, to the moderator all of which helps to better communicate your thoughts, ideas as well as allows you to make adjusts on the fly.
3. Other Benefits
Another not-so-obvious benefit that doesn’t necessarily present itself at the surface of the project is a socially conscious one. As clients and senior management look for greater transparency in pricing and invoicing, we need to find ways to show greater value in the market research project life-cycle. Some of these benefits may include:
- Increased team member/client participation
- Higher levels of overall engagement
- Social and Environmental benefits
First, as access and availability go up, so do participation and engagement. Adding the ability to participate makes team members and clients feel more involved in the project and fosters a greater sense of ownership and empowerment. Being able to have input and influence allows for faster turnaround times as well as better tweaks and/or adjustments to the marketing campaign or message.
Next, another benefit of using live video streaming technology is an environmental one. Decreasing travel requirements helps cut down on greenhouse emissions that can help to decrease our carbon footprint. Fewer flights, fewer car rentals, fewer minutes spent sitting in traffic can all contribute to our overall carbon footprint savings.
To find out more about our leading-edge live video streaming of focus groups from our market research facility, contact us at Webhaptic Intelligence to see how we can help you and your marketing team succeed. Webhaptic Intelligence’s low-cost focus group web streaming service has been designed specifically for market research projects. We can securely web stream your focus groups, depth interviews, and vox-pops from a hotel, viewing facility, recruiter’s home, or wherever you decide to conduct your research project. We can offer focus group web streaming from anywhere, even venues where there is no broadband internet or the connection speed is inadequate. Your clients can then watch the live webstream on their laptop, iPad or iPhone, from the convenience of their own office or the comfort of their own home.