COVID 19 UPDATE

In Market Research Solutions by Adah Bisade

COVID 19 UPDATE: Our Focus Group Discussion (FGD) facility in Nigeria is opened

In line with the Government directive and our Safe FGDs and IDIs plans, our In-person Focus Group Facility in Nigeria is now fully open. This will be closely monitored to ensure we carry out In-person FGDs and IDIs responsibly and effectively. Our online FDGs and IDIs services are still very much available, you can make choices based on what is convenient and safe for you.

We have elevated our facility standards to suit the situation at hand, here is how our In-person FGDs will be conducted going forward (COVID 19 UPDATE)

  1. Prior to clients visit, we will consult to make sure our client’s project is safe to be carried out In-person. Findings will be communicated to our clients as to the possibility of In person FGDs
  2. We will continue to maintain social distancing, group size will be limited to 5 persons per room
  3. On arrival, temperature of visitors will be taken for risk assessment, hand washing and sanitizing practices will continue and masks are still compulsory

We look forward to continue serving you effectively and efficiently

To obtain a quote or proposal for FGD and FGD facilities, send an email to info@webhaptic.com

Focus Group Research Process

  • Discussion guidelines for participators, developed with the aid of the focus group moderator.
  • Advance screening is used to find and recruit the proper people to take part in a focus group.
  • Schedule and location are arranged for the focus group discussion, and the panel of respondents are recruited.
  • While the group is in session, the focus group moderator guides the participants in order to optimize the discussion
  • Comprehensive notes are taken, including video and audio recordings.
  • When the focus group comes to a close, the respondents are given a cash incentive for their participation.
  • Using the transcripts, a report is written which includes the moderator’s conclusion and recommendations.

Can focus group market research benefit your business?
Whether or not focus groups are used as a stand-alone method, supplementary to a survey, or part of a multi-method project, Webhaptic Intelligence researchers primarily use focus groups to achieve the following:

  • Delineating complex processes from the basics, for example when needing to understand a complicated buying process
  • Identifying customer needs, in particular where there is a complex interaction of factors influencing behaviors and motives
  • Understanding working practices, such as how a particular product is used
  • Testing new products within a target market
  • Exploring a concept with stimulus aids
  • Identifying and examining issues of satisfaction for customers and stakeholders
  • Understanding perceptions of brand and service elements associated with a brand