Brief
To use our expertise in market research:
To evaluate the rate at which women of reproductive age are aware of the diary product
To assess their preference and consumption of nutritious snack food
Our Approach
Webhaptic Intelligence conducted 120 interviews with Women of Reproductive Age, 230 Exit interviews for 2 products, 220 vendor observations (3,000 interviews) as well as the 10 Qualitative Focus Group Discussions. The same was repeated for phase 2 and phase 3 respectively Midline and end line).
Our Output
The in-depth study carried out pinpoints audience awareness of the product as well as their product preference.
Identifying the pain point at each phase of the project, improving on them, and evaluating WRA’s reactions to such improvements.
Insight gotten was sent to the client and it helped them improve their market positioning and identify ways of improving the products based on customer’s preference.