Brief
To apply our deep knowledge of the local Nigerian market to test the language of a value statement in Nigeria for universal coherence with other countries of the world; considering a broad spectrum of potential red flags around in the Value statement and uncovering any cultural nuances that may impact how the proposed value statements are discussed among the target audience.
Our Approach
3 focus group discussions were used to test the language in the proposed value statement among males and females between the ages of 18-50
Our Output
Our research team discovered that the proposed value statement was spontaneously well understood by the targeted audience and the contents were well accepted and interpreted.
The research was quite interesting as it revealed way beyond the objective of the study