Brief
A leading fintech company that offers market-leading rates on Fixed Deposits and Savings accounts requested Webhaptic Intelligence to conduct Focus Group Discussions and In-depth interviews on consumer and business loans to gauge and evaluate its brand positioning.
The Approach
Webhaptic Intelligence conducted mini-focus groups and in-depth interviews with individuals who take loans for business purposes and personal use.
The Output
The study provided insights into the market size of consumer loans which helped to evaluate the brand positioning and competitors.