Brief
A leading digital market research company, particularly in the food industry, which collects, analyzes, and leverages consumer insights, engaged Webhaptic Intelligence to carry out an online diary on the usage of seasoning cubes.
The Approach
Webhaptic Intelligence conducted the study in Guinea, Senegal, South Africa, Ghana, Ivory Coast, and Kenya engaging about 12 participants, which include both males and females between the ages of 20-55 years. Each participant was a decision maker in terms of grocery shopping decisions and also in charge of cooking for the household at least 4 times a week.
The Output
The Client was able to get honest opinions from the participants on the usage of seasoning cubes as the main ingredient for cooking, which helped the food industry create better and healthier products.