Brief
Our client engaged Webhaptic Intelligence to conduct a survey in understanding the contemporary Nigerian youth as it is obtainable today, and gain insights into the best strategy to connect with them.
The Approach
Webhaptic Intelligence conducted Focus Group Discussions, Co-creative sessions, In-depth interviews, and Immersions with the youths between the ages of 18 to 24 years.
The Output
The client was able to understand the market in terms of culture, trends, language, social, fashion, environment, and other issues peculiar to youth, which helped them re-strategize and make an informed decision.