Eye Tracking Services

Eye tracking is a market research method that tracks people’s eyes to know where they are (not!) looking at and answers key questions. This unique method objectively measure consumers’ attention and spontaneous responses to marketing messages. Webhaptic Intelligence  offers eye tracking service in Nigeria. This technology as an enabler to gain insight into our projects for a number of reasons. These insights help marketers to effectively design communication to catch the shopper’s eye through our eye tracking services in Nigeria.

Eye tracking allows clients to:

• Observe what is distracting users from their user journey
• Find out what is attracting users’ attention
• Know what they are ignoring or not finding

We use eye-tracking technology in our surveys to evaluate visual material (advertisements, websites, etc.). This technology traces eye movement and focus of gaze. It helps to determine what the respondents notice and how they perceive it as well as whether the elements tested perform their function – Are they noticed? Do they convey a desired message? Eye movement trajectory allows evaluating which elements of a website are easy to notice and which ones need additional technical solutions. The use of eye-tracking allows maximising the effect of visual elements and websites and thus achieving the best results.

Webhaptic Intelligence provides eye tracking services in Nigeria and Ghana. We deliver eye tracking studies, in-depth analysis, full report with main findings and recommendations. The report can be created on your or on our templates.

To obtain a quote or proposal for eye traking research in Nigeria, send an email to  info@webhaptic.com or complete the form below.