Eyetracking is a market research method that tracks people’s eyes to know where they are (not!) looking at and answers key questions. This unique method objectively measure consumers’ attention and spontaneous responses to marketing messages. This technology as an enabler to gain insight into our projects for a number of reasons. These insights help marketers to effectively design communication to catch the shopper’s eye.
Eye tracking allows clients to:
Webhaptic Intelligence provides eye tracking services in Nigeria and Ghana. We deliver eye tracking studies, in-depth analysis, full report with main findings and recommendations. The report can be created on your or on our templates.