CAPI Research

Webhaptic Intelligence offers Computer Assisted Personal Interviewing (CAPI) market research in Nigeria. Our team conducts interviews through personal contact with the respondent, using either a tablet or smartphone. Computer Assisted Personal Interviewing (CAPI) Research is increasingly becoming an important data collection tool. This methodology is used to carry out face-to-face research most often utilizing an internet-enabled tablet. We have one of the largest field researching companies using CAPI in Africa

 

CAPI enhances the quality of survey data in a number of ways:

  • routing problems within the questionnaire are eliminated
  • interviewers cannot miss questions or ask the wrong questions
  • questions are ‘customised’ correctly
  • mathematical calculations can be carried out within the program
  • the computer checks for inadmissible or inconsistent responses
  • errors from separate data entries are eliminated.

CAPI eliminates a separate process of data entry. As a result, the time between the end of fieldwork and the supply of a clean data set is reduced. However, there may still be a need for some data cleaning, albeit on a smaller scale than for a paper and pencil survey. Hence, some inconsistent or invalid data may result and this will need checking in the normal time-consuming way.

Webhaptic Intelligence’s Computer Assisted Personal Interviewing CAPI Research in Nigeria offers reliability and quota control. This method can be a better fit for image-conscious brands who feel a paper-based approach may send out the wrong signals. Our interviewers have the experience, capability, and reputation for tackling and delivering the most challenging of projects according to our stringent quality excellence procedures,

Webhaptic Intelligence provides you with the best services in the analysis and recommendations which result from your project. We work closely with our clients to create the questionnaire guideline. Our experts have strong experience of data collection realization in over top 50 cities in Africa. We are the most trusted and experienced one-stop-shop CAPI market research service provider in Africa.

To obtain a quote for CAPI Research in Nigeria, send an email to  info@webhaptic.com or complete the form below.