Computer Assisted Personal Interviewing (CAPI) Research

Webhaptic Intelligence conducts Computer Assisted Personal Interviewing (CAPI) Research which is increasingly becoming an important data collection tool. This methodology is used to carry out face-to-face research most often utilizing an internet enabled tablet. We have one of the largest enabled field forces in the Nigeria, Ghana, Liberia and Serria Leone.

CAPI enhance the quality of survey data in a number of ways:

  • routing problems within the questionnaire are eliminated
  • interviewers cannot miss questions or ask the wrong questions
  • questions are ‘customised’ correctly
  • mathematical calculations can be carried out within the program
  • the computer checks for inadmissible or inconsistent responses
  • errors from separate data entry are eliminated.

CAPI eliminates a separate process of data entry. As a result, the time between the end of fieldwork and the supply of a clean data set is reduced. However, there may still be a need for some data cleaning, albeit on a smaller scale than for a paper and pencil survey.Hence, some inconsistent or invalid data may result and this will need checking in the normal time-consuming way.

Webhaptic Intelligence CAPI method offers reliability and quota control. This method can be a better fit for image conscious brands who feel a paper-based approach may send out the wrong signals. Our interviewers have the experience, capability and reputation for tackling and delivering the most challenging of projects according to our stringent quality excellence procedures,

Webhaptic Intelligence provides you with the best services in the analysis and recommendations which result from your project. We work closely with our clients to create the questionnaire guideline. Our experts have strong experience of data collection realization in over top 50 cities in Africa. We are the most trusted and experienced one- stop-shop CAPI market research service provider in Africa.

If you need more information about Webhaptic Intelligence’s CAPI Research service or would like a quote, please send your details and query to info@webhaptic.com