Product Testing and Clinics
In order to formulate a winning product, it is important to listen to the voice of the consumer. Webhaptic Intelligence uses home-use tests, controlled product trials, and product clinics to learn the opinions of consumers in actual consumption experiences.

We have tested a wide range of products, from beauty care products to automobiles, and from store designs to internet sites. Based on our extensive experience, Webhaptic Intelligence ensures that products are prepared and presented to exact standards.

Concept Development
Developing concepts for brand communications and product development requires thorough understanding of consumers’ psychology. Qualitative research is often the best method to retain the richness and vitality of this information.
We often combine with quantitative method to measure acceptability of the concepts developed through qualitative research.

Pricing (PSM)
Webhaptic Intelligence’s PSM (Price Sensitivity Model) provides reliable parameters for pricing decisions. The PSM employs a four-dimension price model that calculates optimal price points for sales, profitability, or revenue based on a product’s positioning and sales channel.

Market Segmentation
Webhaptic Intelligence makes use of a variety of advanced statistical methods to segment consumers in meaningful and reliable ways based on psychographics, demographics, behavior, and other relevant descriptors.

To obtain a quote for Product Testing and Clinics in Africa, send an email to  info@webhaptic.com or complete the form below.