Brief
A leading consulting firm sought to conduct a quantitative study relating to the population, occupied majorly by Tswana across diverse audiences in Botswana.
Approach
Webhaptic Intelligence with its wealth of experience in areas key to this engagement was commissioned to carry out this project. A quantitative survey was deployed to collect the required data via an electronic data collection method. The study covered 6 key dimensions of the population; Prominence, investment, Export, Tourism, Workers and Students across cities in Botswana.
Outcome
The study revealed information on their familiarity with and perceptions of other nations, as well as their perceptions and knowledge of South Africa.