Brand Positioning strategies focus on both the competition and the consumer, distinguishing a brand from the competitor and associated product benefits with consumer needs. Strategies can be constructed to focus around communicating the contact strategy to reach target audiences, messages demonstrating benefits and the product or service offering itself.

Here at Webhaptic Intelligence we collect market research data that provides actionable insight and clarity so that brand positioning decisions are secured by solid consumer market research evidence instead of mere assumption about what the market wants. Webhaptic Intelligence can assist through research methodologies by help helping determine the strategic positioning path to follow whether it be:

Positioning by product attributes and benefits
Positioning by price/quality
Positioning by competitor
Positioning by use or application
Positioning by product class
Positioning by product user
Positioning by cultural symbols
Repositioning the product or brand

To obtain a quote for brand positioning in Nigeria, send an email to  info@webhaptic.com or complete the form below.