Omnibus Survey in Nigeria
Webhaptic Intelligence is among the top omnibus survey providers in Nigeria delivering with speed, reasonable price, and representative sample. This is the perfect vehicle to quickly and cost-effectively find out people’s opinions, attitudes and behaviors.
An “omnibus” is a quantitative, cost-shared survey. It is constructed by inserting the questions of interest from multiple clients into the questionnaire and collecting the answers to all the questions from the same sample of respondents. Quantitative omnibus surveys are an excellent tool for obtaining quick, low-cost feedback while collecting reliable and high quality data. It’s a shared-cost, multi-client approach to survey research that lets you pay by the question at a fraction of the cost of an ad-hoc study. All without compromising on the quality of the data.
Our team present a nationally and regionally representative sample of 2,500 adults in Nigeria which is a national sample constructed, representative by geographical area, gender, and age. We collect extensive background information on the respondent and the household; covering everything from standard demographics to areas such as internet usage. All this information is available, either for targeting your questions on particular respondents or for profiling your results. Our excellent result makes us the rank the top omnibus survey providers in Nigeria
Every month, Webhaptic Intelligence conducts Omnibus-type studies. An Omnibus study is a public survey with a large sample and a general target population (which means that it is very accurate and extremely representative). Usually, Omnibus studies contain several general questions and include several product categories. In addition, customers participating in such studies have the opportunity to include their questions in the questionnaire. The answers obtained to the clients’ specific questions will not be available to other study participants.
A full range of omnibus solutions we offer in Nigeria:
- Face-to-face CAPI (Computer Assisted Personal Interviewing) offers the most representative sample of a population. All interviews are carried out by Webhaptic Intelligence Interviewers at home.
- Telephone CATI (Computer Assisted Telephone Interviewing) offers the fastest turnaround offline
In addition to the delivery of responses of interest in electronic format, the Webhaptic Intelligence research team offers its support for optional services upon specific request including:
› Identification of ideal formulation of questions, cooperating with the client before the closure and launch of the questionnaire;
› Statistical processing of results, through calculation of frequencies, variability, and other statistical indices based on the type of questions, delivering table-graphic layouts in Excel and PDF format
› The preparation of a short presentation in PowerPoint format or a comment note in PDF format.
To obtain a quote or proposal for omnibus survey service in Nigeria, send an email to info@webhaptic.com or complete the form below.