Focus Groups in Africa

Focus Groups in Africa

Webhaptic Intelligence offers focus groups in Africa. Recruiting Focus Groups successfully requires a certain level of sophistication, investment in infrastructure, and strong ethical standards. This is what you are delivered when hiring our facility.

It is a commonly known fact that recruiting focus groups in Africa is a challenge. There are other markets like this as well! Every single agency, no matter how incredible they claim to be will eventually hit the same roadblock: frequent fliers, coached respondents, and no shows. Unfortunately, there are only so many numbers that can be dialed and so many referrals that we can ask for.

The answer to this problem is twofold: one is in a disgusting amount of quality assurance, and the other is in developing organically charged communities.

In addition to our team of quality assurance analysts (QA’s) we have heavily invested in the development and rollout of our own proprietary portal Africa Survey. Webhaptic Intelligence leverages focus groups in Nigeria, Kenya, and South Africa to gain information about African consumers’ feelings, opinions, and perceptions.

We believe that every time a respondent is screened, they should be compensated. Respondents should be rewarded when they show up on time for a group. As such, we’ve developed a currency-based portal that encourages respondents to refer friends using our automated tools, keep their information up to date themselves, and be involved in the community through interaction with us as well as other respondents. The viral tools, social media integration, and organic referral functions have grown our community.

Why choose us for your focus group in Africa?

1. We have the African Survey Community which is the largest research community in Africa (we mean it).
2. We have a SWAT team of QA’s that will stop at nothing to deliver you squeaky clean, creative, intelligent respondents.
3. Our results are consistent across Africa.
4. We don’t charge additional administration fees for booking facilities, making catering arrangements, etc.
5. Our network of African focus group facilities in Lagos, Accra, Nairobi, Kigali, and Abidjan are just as awesome as we are! They will stop at nothing to deliver.

Webhaptic Intelligence offers full-service focus group setups in Africa. You’re one call away from the best focus group recruiting and facility in Africa.

To obtain a quote or proposal for organizing focus groups in Africa, send an email to info@webhaptic.com or complete the form below.