Consumer Research in Nigeria

Webhaptic Intelligence offers targeted consumer market research in Nigeria and product developments. Our wide range of services includes both qualitative and quantitative studies, as well as combinations of different research methods.

We attach great priorities to converting our expertise as consumer researchers and scientists into effective and practice-relevant insights. Consumer marketing research in Nigeria is needed to ensure that we produce what customers really want and not what we think they want.

Our consumer research focuses on values ​​and beliefs, specific attitudes and needs as well as the behavior of the target group. As psychologists and economists, we support our research to understand and explain consumer decisions in the holistic context of life and in highly individualized shopping situations.

Our client’s preferences, motivations, and buying behavior of the targeted customer are identified through direct observation, surveys, telephone or face-to-face interviews, and published sources (such as demographic data).

Our team supports clients from every industry sector that has come up with their growth vision and questions about how to get their goals:

• • “What new markets can we expand into”
  • “What trends should we be paying attention to now”
  • “Who is my target customer”
  • “How do I get more out of our current customers”
  • “How can we increase our market share”

Listening, questioning, boiling it down, prioritizing, testing, validating, extrapolating, observing, synthesizing, interpreting –it’s what we do every day. Focused, reliable and actionable information to make smart and profitable business decisions – is what you get when you work with Webhaptic Intelligence.

To obtain a quote or proposal for consumer market research in Nigeria, send an email to  info@webhaptic.com or complete the form below.