Research Standards & Approach

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As we are fully aware of the various challenges of gathering market research data in Africa, we have clearly and fairly set for our research team the following professional research standards and approach:

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Stage 1 Understanding the Research Project Objective
	Meeting with the client and preparing a research proposal
Stage 2 Fieldwork
	Personal involvement in briefing/ debriefing of interviewers
	Clients are encouraged to attend briefing and observe interviews in the field
Stage 3 Quality Control
	Compulsory training for all new interviewers
	Compulsory attendance at all project briefings.
	20% of all interviews witnessed or separately recalled by Team Supervisors.
	Additional 10% of interviews verified by in depended QC checkers
Stage 4 Editing/Coding, Data processing, Design & Analysis
	100% editing and coding of questionnaires.
	Design of code frame with inputs from client.
	Testing tabulation specifications, to eradicate all bugs.

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