Brief
A Chief Industry Player involved in the manufacturing, sales, and distribution of quality soaps, cosmetics, and household items, intends to launch two categories of lotions – Body lotion and Baby Lotion. The client consulted Webhaptic Intelligence to conduct a Sensory Test among their samples and a benchmark for each category. The objective of this study was to identify the lotion scent each of the respondents preferred overall, and the likelihood of purchasing each of the lotions tested.
Approach
This study was executed by Webhaptic Intelligence employing the Central Location-In Hall interview approach, with pre-recruited respondents segmented by category. The data was collected through mobile devices using the Survey to go platform. The survey was conducted in Lagos and focused on two distinct groups: females aged 18 to 50 who are regular users of body cream, and females/mothers aged 13 to 50 who are regular users of baby lotion, either for themselves or their infants.
Impact
Data obtained from the sensory test revealed the lotion scent that is most preferred by consumers in each category and factors that influence consumers’ purchasing decisions.