Webhaptic Intelligence is a leader in the field of retail audit in Nigeria. Retail auditing is the study of a selected sample of retail shops, which can be continuous or discreet, to get information about several parameters. It is carried out to measure the effectiveness, trends in sales, volume of sales, stock levels, marketing, and promotion tactics of a particular brand or product in the retail outlet. With a rich experience in the field, we have crafted retail studies catering to a spectrum of needs, of various clients, across verticals. We customize retail intervention studies tailored to client-specific requirements.

Some of our work in the aspect of Retail Audit includes;
• Price & Promotion Tracking
• Competitor Benchmarking
• Brand Share
• Universe Estimation

Retail Audit offers information on;
• Sales volume, dynamics, and forecast
• Regional differences in consumption
• Market segmentation

Census studies further help brands formulate and draw strategies on various aspects of broad business goals. They offer complex information about, trade infrastructure, and their broad behavior. Retail panels and customized continuous retail audit projects are regularly undertaken by us.

Advantages of Retail Audits:
Apart from the ones mentioned above about time and quality of data, technology also enables us to counter several other factors and turn things in our favor.
• Since logic is built in advance we score on the quality of data, don’t miss any element, and have no chance of having extra data
• Data once collected is entered, thereby saving costs on printing and courier. This means that there is no loss of data in transit
• Since the technology we use works offline, it is the perfect solution for the Indian market. We collect data at any time/place and sync it as soon as we have the network.
• Any change/shift in data points can be initiated in the shortest possible time to the entire field. The updated questionnaire on the app can be used as soon as the message goes out in the field
• Since data is collected and directly synced to our in-house server, it’s the most secure way of collecting and keeping data
• We can collect photos from the tab (can program the questionnaire to demand a photo) and each photo can then be identified with the response
• Each response can also be attached to its geo-Location as this too is a feature built into the survey app

Experts at Webhaptic Intelligence collect the data, which have prior experience and knowledge about the business space. Further analysis and reporting with segmentation is carried out with solutions that improve performance trends. Webhaptic Intelligence focuses on achieving perfection in work which shall give our customers satisfaction and build faith on our services. We face all kinds of challenges to find the best solutions through our detailed retail audit research in Nigeria.

To obtain a quote or proposal for a retail audit in Nigeria, send an email to info@webhaptic.com or complete the form below.