Qualitative research focused on risk reduction and innovation acceleration. In a quickly transforming world, business must be guided by authenticity and foresight. At Webhaptic Intelligence, we believe the right approaches lead to the right insights. The right insights lead to the right decisions. And the right decisions lead to rapid and profound transformation with greater certainty of success.

Webhaptic Intelligence’s qualitative research is focused on reducing the inherent risk of new product development while accelerating the pace of innovation. We help reveal genuine opportunities, prove out ideas and concepts using perspective gleaned from consumer research, and then hone, improve, and perfect ideas before they are released.

How? We’re not just data collectors — we’re listeners, thinkers, and strategists. Using a combination of emerging technologies, anthropology, and ethnography, we tap into unique human insights that reveal real needs and potential. Then we use perspectives across multiple industries to transform it all into compelling stories and insights that shine a light on what’s possible. What’s big. And what’s next.

To obtain a quote for qualitative research in Nigeria, send an email to  info@webhaptic.com or complete the form below.