Consumer behavior in the digital age has significantly changed, impacting companies and research landscapes. The widespread adoption of Internet research and exploration has led to consumers conducting extensive product research.
Seamless Omni-Channel Opportunities For Retailers And Brands
In today’s retail landscape, online and offline experiences blend seamlessly. Retailers and brands prioritize creating cohesive Omni channel journeys for customers by strategically intertwining digital and physical channels.
Brands’ In-Store Shelf Presence
Brands are placing a growing emphasis on their visibility and presentation on in-store shelves to cultivate a unified Omni channel experience.
Gen Z’s Consumer Culture & Habits
Gen Z’s spending habits influences family purchases in essentials like milk and vegetables. What are their unique preferences and values as they allocate their budget, whether living independently or with family? Read more…
Finding New stores to stock products in emerging Markets
Expanding into emerging markets in the context of retail services involves a strategic approach to identifying and collaborating with new stores effectively
Retail Census and Audit in Lagos
Unveil the FMCG market in Lagos with Webhaptic Intelligence’s retail census study. Get granular insights into informal retail channels, product availability and outlet performance.
E-Commerce in Nigeria Made Simple
Navigating E-Commerce success in Nigeria is essential for businesses. Our guide simplifies the process, ensuring a personal connection with local consumers through impactful messages.
Pilot Study in Market Research
Before launching any large-scale market research initiative, it is wise to first conduct a pilot study. As the old adage goes: “measure twice, cut once.” This is the philosophy behind …
Retail Audit in Market Research
Retail audits provide useful shopper and market insights to guide better branding and merchandising strategies. This post uncovers several aspects of retail audit data that can be used to inform decision-making.
Smartphone Market in Nigeria: Market Landscape and Growth
The smartphone market in Nigeria is growing rapidly owing to a young tech-savvy population and demand for internet usage. Discussed in this post are some key marketing dynamics that are shaping the future of Nigeria’s booming smartphone industry.