Friendship Pair Interviews

Interviewing friends and acquaintances together in a pair interview enables firstly the very detailed examination of individual perspectives but secondly also the stimulation of a discussion process in a companionable atmosphere.

Friendship pair interviews allow researchers to generate rich, insightful results by probing around each person’s experience and using any similarities and differences to explore the subject more deeply. Because of the social dynamic and close relationship between the participants, friendship pair interviews can help to deliver a clear understanding of the consumer’s true thoughts and opinions. And of course, because they are with a friend, participants are usually much more likely to provide forthcoming and honest answers because they don’t feel biased or intimidated in any way.

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