Fast food such as the Food Service (Qsr, Fast & Casual) in Nigeria is expected to grow over the forecast period, driven by urbanization and the increasingly rapid lifestyles of Nigerians, which encourages them to choose a quick fix for their meal requirements. This is especially so, given that the average age of Nigerian consumers is below 30 years.

Webhaptic Intelligence Market Research agency offers food services both Fast and Casual Research in Nigeria. Whilst most fast food consists of indigenous local meals, consumers are increasingly interested in Western foods such as pizza and chicken and chips offered by major chains, although even these are more preferable when they are hot and spicy in line with Nigerian tastes. Therefore, chained chicken, ice cream, and pizza fast food are expected to be the most dynamic channels over the forecast period, led by chained pizza fast food.

UAC Restaurants’ Mr Bigg’s led a fragmented channel in 2017. It was one of the first brands to operate chained fast food in Nigeria, revolutionising the sale of indigenous fast food in a modern environment.

In Nigeria, the food processing sector is dominated by small and medium enterprises, as well as multinational food companies. These standards are essential elements for local and international businesses which contribute to economic progress through industrial development and trade.

Traditional indigenous brands such as Mr Bigg’s, Tantalizers and Sweet Sensation, which traditionally led other fast food (and overall fast food) in Nigeria, have become less competitive as newer fast casual operators introduce a larger range of foods, including innovative ones. These are led by Kilimanjaro, The Place, and Domino’s Pizza. Consumer foodservice saw growth over the review period despite the impact of economic challenges.

Increasingly on-the-go consumers are proving keen to eat out and consumer foodservice is becoming more affordable via modern outlets. Changes in consumer lifestyles are boosting demand for quick and efficient delivery services, with this benefiting online and third party delivery platforms. These are in turn supporting growth for consumer foodservice.

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