Brief
Scholars from a leading University in Sweden collaborated with Webhaptic Intelligence to conduct a Crypto Adoption Project in Nigeria. The project aimed to gain insights into the progress and understanding of cryptocurrency adoption within the Nigerian market.
Approach
Webhaptic Intelligence executed the Crypto Adoption Project across five representative locations in Nigeria: Lagos, Ibadan, Port-Harcourt, Kano, and Enugu. The study targeted a diverse sample size of 400 individuals spanning various age ranges, socio-economic classes, and educational backgrounds. The research utilized an online survey conducted through the Qualtrics survey tool to collect and process data efficiently.
Impact
The study uncovered key findings on how cryptocurrencies are being adopted in Nigeria. By surveying a diverse group of people online, the research offered practical insights to help our client understand and address the challenges and opportunities around cryptocurrency usage in the Nigerian market.