Brief
To understand gamer’s gaming/eSports moments and reflecting on their emotions, gaming culture and gratification gaming gives them.
The Approach
Webhaptic Intelligence conducted Ethnographic Dyads with gamers between the ages of 12 to 29 years both male and female, engaging them in in-depth conversations, observing them participate in their gaming passion.
The Output
Insight was gained on how gaming can affect a gamer’s choice of beverage when gaming.