Brief
To apply our knowledge to gather Inputs from consumers on Brand Positioning: Brand Promise, Reason to Believe, Customer; Identify value offerings (products, services, and experience), Positioning Statements, and Taglines; Highlight message architecture which includes Elevator pitch (primary message), Headline benefits, Message Pillar 1-3, and supporting points for each message pillar.
Our Approach
Webhaptic Intelligence conducted 24 Focus Group Discussions among entry-level professionals, mid-career level professionals, Young Entrepreneurs, and Organized Informal sectors in 3 states.
The output
The depth with which the moderators interacted with the participant and each concept in the brief helped us pinpoint two underlying understandings of the brand
We were also able to articulate the brand positioning for better consumer satisfaction. The study made us understand the consumers’ experience from the interaction with the brand. The findings were directed back to the client