Brief
To use our expertise to understand the perception from patrons and non-patrons of a particular outlet to know if they would want to be associated with a yet-to-be-launched drink.
The Approach
An exploratory study of 4 in-depth interviews (2 Patrons and 2 Non-Patrons of the outlet) was conducted by Webhaptic Intelligence.
The study was limited to respondents within the age bracket of 18-45 of C2D socio-economic class. Information collected from the consumers included: brand awareness, brand differentiation, brand imagery, as well as the level of satisfaction with existing brands touchpoints, and other relevant indices that aligns with the objectives of the study.
Our Output
The in-depth interview gave the client the evidence it needed on how the patrons would associate the unnamed brand with the outlet.