Brief
To use our expertise in market research:
- To evaluate brand adverts and awareness of major competitors aware of a major online retail store.
- To assess the brand awareness before and after the black Friday campaign across online and offline channels.
Our approach
The study was conducted in major locations interviewing over 2,000 respondents with certain specifications.
Output
The in-depth study carried out pinpoints audience awareness of client’s adverts and their competitor’s.
Monitoring the before, during, and after advert campaigns and promotions helped us articulate consumer’s reactions to the brand.
Insight gotten was sent to the client and it helped them improve their market positioning and also identify the best advertising channel for their consumers.