Advertising and Public Relations in Nigeria helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization (or brand) and its publics.

It involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest, and helps management to keep abreast of, and effectively utilize change.

Advertising, is a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.

Prior to the advent of integrated marketing communications, the Nigerian marketing communications industry exhibited a disposition more towards PR, with town-crying and hawking being the earliest forms of advertising. These have survived in many of Nigeria’s rural communities till date.

The activities of Cooper, his team including expatriates and Nigerians initially concentrated on publicity work that dealt with problems arising from World War II, such as shortages of goods and the imposition of an austerity regime by the colonial government.

Market research cannot be discarded in Pre, during and Post PR and Ad. Market research is important in projecting a PR plan, to study channels, brand, competitors, and supporting messaging for awareness campaigns. In particular, measuring existing audience awareness and attitudes, and then understanding how those measures have changed during and after a campaign, are vital to success and certain to prove the value of PR.

For Ad, it is important in finding the best channel for an Ad, the best time for an Ad, the placement of an Ad, the type of appeal that will suit the target and a host of other information that will make an Ad successful. Webhaptic Intelligence Agency can help you with all of this situations

To obtain a quote or proposal for advertising and public relations in Nigeria, send an email to info@webhaptic.com or complete the form below.