Online Qualitative Research
FGIs, IDIs, Communities made Online
Webhaptic Intelligence we use different research methods and tools of qualitative research in Rwanda. The offer we make consists of online focus groups (FGIs), where four to six people have group discussions and do some exercises according to the research scenario. Apart from focus groups, we can also do online individual in-depth interviews (IDIs) worldwide, using MS Teams, Zoom, other MS tools and Mural to extract the most powerful insights. In any case, we broadcast the online focus groups and online IDIs, and you can watch them in real-time. Additionally, we provide a simultaneous translation service for multi-country online focus groups and online IDI so that you are fully aware of how the discussion between the participants is unfolding.
We also manage online communities, which are studies that take a few days. Online Communities are a great qualitative research tool that provides an opportunity to give „real-life” and “real-time” tasks to our respondents and see how your category and your product lives. Heat maps, video scoring, quick polls, chats and other features are only part of what we can do together.
To obtain a quote for online qualitative research in Rwanda, send an email to info@webhaptic.com or complete the form below.