The Nigerian company; Webhaptic Intelligence offers research in the field of tourism and travel industry in Gambia. Tourism and the modern tourist market is located in the forefront of global economy, however, it requires extremely well-thought-out, coherent and consistent marketing operations.

Holding the right data often allows for spontaneous crystallization of decisions. Webhaptic Intelligence carries out research projects for clients representing almost all industries. Our clients are primarily Gambians companies operating in the broadly understood services sector and this is the area where we have the most experience.

As well as in the area of tourism, we offer a full range of marketing research. Effective support in development of tourism in the conditions of a competitive economy requires knowledge of the expectations, opinions and behaviors of participants in tourism.

Webhaptic Intelligence agency meets the requirements and needs of companies in the tourism industry as well. In this area, we do, among others, research tourism in Gambia, trends in the tourist market in Gambia, research of price elasticity, customer satisfaction (using tourist offers), as well as research on promotional campaigns and customer needs.

In 2018, tourism expenditure in the country for Gambia was 168 million current US dollars. Though Gambia tourism expenditure in the country fluctuated substantially in recent years, it tended to increase through the 2004 – 2018 period ending at 168 million current US dollars in 2018.The results of the Gambia tourism market research allow us to redefine tourism policy at the local, sub-regional and supra-regional level. The conclusions are taken out from research and analysis of the movement of tourist allow to improve the quality of services offered, to increase the level of customer satisfaction, and to evaluate the expectations of tourists.

In the analysis of the tourist area in Gambia, we make use of quantitative and qualitative techniques as well as mixed ones, which are complemented by the analysis of existing data.

Based on experience, proven methodological and IT background as well as on many years of market observation, we will provide you with a comprehensive offer of tourism research in Gambia. The tourism market research is the key to assessing and improving the offer, services offered, as well as the possibility of introducing new tourist products to the market.

Webhaptic Intelligence in Gambia has experience in conducting such research, providing a full picture of tourism and results analysis. The results of each conducted tourism market research implemented by our company provide specific answers. We invite you to use our services.

To obtain a quote or proposal on Tourism in the Gambia, send an email to info@webhaptic.com or complete the form below.