Films and Video Vox Pops
Video and film have a crucial role to play in research – in both the capture and dissemination of insight. Video vox pops are mostly used alongside other qualitative or quantitative research methods, delivering evidence in the form of impactful and engaging “sound-bytes” related to behaviours, perceptions, etc. Modern news reporting means people are familiar with the core format – short interview segments from filmed “intercept” interviews in the street, but they can also be undertaken after focus groups, within in-home interviews or hall tests. We are also increasingly making use of user-generated filmed content captured through online communities and online forums. Webhaptic Intelligence is a leading market Research Agency Offering Films Video Vox Pops Service in Nigeria and Ghana.
Our Approach
We ensure the outputs are grounded in insight, offering more meaning than flimsy stand-alone comments. In most cases this means supporting filmed footage with graphical overlays (be that data or message interpretation).
Video is also the cornerstone of our Shopper Insight Film – a qualitative method whereby we film shoppers then ask them to review the footage and provide voiceover commentary – getting us inside the head of consumers at the point of decision making. The Shopper Insight Film addresses many of the challenges associated with in-store research methods such as accompanied shops and observations.
- Researchers can observe behaviour without interrupting the experience
- Consumers can explain their behaviour without interference or influence
- Clients can see and hear consumers first-hand (the power of hearing the explanations whilst seeing how they act within the environment)
- We have also used this observational technique in contexts outside retail – for example helping clients understand website journeys / frustrations, or helping them to understand processes, challenges and frustrations associated with different workflows.
To discover how video vox pops can make a difference to your business, send an email to info@webhaptic.com or complete the form below.