Focus Group Moderators
Webhaptic Intelligence has focus group moderators trained in conducting, managing and analyzing a focus group session. They lead participants through a pre-designed discussion guide by stimulating participation and facilitating useful discussion. Our experienced moderators are adept at managing these group dynamics – encouraging quieter and managing the more dominant respondents.
Behind every good moderator is a carefully constructed discussion guide – with flow, creative exercises and flexibility built in. Webhaptic Intelligence’s moderating capability means we keep projects in-house with one point-of-contact. We recognize that the role of the moderator is vital to the success of the study. By using our in-house moderator, who does not have a “vested interest” or “stake” in the outcome of the research, we are able to keep hidden agendas from creeping into the group dynamics. The result is a truly open and honest discussion.
Our focus group discussion solutions often involve much more than just discussion, as well as projective techniques allowing us to gain a more detailed understanding of motivations and perceptions.
Our traditional focus group discussion group offer is enhanced by a series of bolt-ons and variations which can be deployed as appropriate. Including:
- Pre-group homeworks / tasks – e.g. online/offline diaries, scrapbooks, tasks, adding context to discussion and saving valuable time.
- Mini-groups – fewer respondents (4-5) allow for greater depth and understanding of individual circumstances.
- Conflict groups – recruitment profiles designed specifically to focus on conflicting attitudes and behaviours.
- Mutual-understanding sessions – involving the client directly
- Reconvened groups – respondents meet again to continue discussions or to provide comments on how products, services, communications etc. have improved
To obtain a quote for Focus Group Moderators, send an email to info@webhaptic.com or complete the form below.