Why Focus Groups with Webhaptic Intelligence?

Webhaptic Intelligence designs focus groups to offer engaging, yet insightful, activities for our participants and clients alike. We invite all of our clients to sit-in and watch their focus groups so they can interact with the moderator during breaks and request additional questions or feedback on-the-go. Focus groups are all about interaction and dialogue. Through these conversations, Drive extracts the insights you need.

Focus groups are a form of qualitative research which involve group dialogue among 4 to 12 participants with a trained and experienced moderator to guide the discussion. Webhaptic Intelligence can manage your focus groups in Lagos, Nigeria and in Accra, Ghana or anywhere in the country. We assist our clients with booking a focus group facility, recruiting for focus groups, moderating focus groups, transcribing focus groups, and reporting. We have over trained and experienced focus group moderators that will handle your project.

How do Focus Groups work?

Focus group participants are pre-screened to ensure they fit your qualification criteria. The moderator follows a pre-written guide of questions to inquire about opinions and thoughts about your product, service, or topic. Focus groups typically last 60 minutes to 2 hours and are held at a facility equipped with a one-way viewing mirror for clients.

Webhaptic Intelligence is the trusted full service market research firm in Africa and evidence-based consulting firm