Sosaco Nigeria Makes Entry into the full cream dairy segment with launch of Jago Gold Full Cream Milk Powder

Sosaco Nigeria, makers of the Jago milk products have launched their Jago Gold Full Cream Milk Powder; signifying their entry into the full milk segment of the diary sector.

Sosaco said that the new product is produced from fresh cow milk and be released in all popular pack sizes. According to the brand managers, Jago Gold which is targeted at the premium segment of the milk powder market, comes with necessary vital nutrients like Vitamins and Minerals that ensure strong and healthy growth.

The unveiling of Jago Gold Full Cream Milk, which held at the Sheraton Hotel, Ikeja on Saturday, September 3, 2016 also witnessed the re-launch of its flagship brand, Jago D’lite, which now comes in a new, exciting and more appealing new pack design meant to reposition the Jago brand in the minds of consumers to retain their love and loyalty to the brand.

Francis Ogboro, the Chairman of Sosaco Nigeria Limited while speaking at the event explained that the new Jago Gold Full Cream Milk Powder is a testament to the company’s dedication to intense research and deep consumer understanding.

“With the introduction of new Jago Gold, Jago Milk now has an offering for all segments of the packaged milk powder industry and affords our beloved consumers an opportunity to experience full cream instant whole milk powder like never before’’ he said.

On his part, the Managing Director of Sosaco Nigeria Ltd, Shailesh Kumar also said that Jago as a brand will continue to address the needs of its consumers who come from all segments of the economy.
He further stated that one of the main aims of the brand is to continually find innovative ways of delivering the best to its consumers.

Kumar said, “All our products are focused on all round nourishment and exceptional taste which is why they are fully fortified with Vitamin A, D3, which contains essential vitamins and minerals to boost healthy growth.

“This is just another milestone towards our commitment to deliver a wide range of quality products to the consumers.”

He reiterated the company’s commitment to subsequent launch of many more products under the Jago brand in the nearest future.

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