Qualitative Market Research

Webhaptic Intelligence has provided the finest in qualitative market research services with uncompromising integrity and honesty. In state-of-the-art focus group facilities in Lagos, Nigeria, our personal commitment to our clients makes the difference. As the leading qualitative research company in Nigeria, we take a personal, hand-tailored approach to your marketing research.

Our innovation and customer focus will transform your project from something you have to do, into something you want to do. We know our ability to make rapid decisions and implement course corrections is the key to your success.

We are a passionate and creative qualitative research agency and see our role as making sense of the way consumers really think. Our tried and trusted approaches are grounded in a number of disciplines.

We use both traditional and online data capture approaches, including: Focus Groups, Homework, Online Bulletin Boards, Diaries, Video Vox Pops.

We are highly experienced in a variety qualitative research techniques across both B2B and Consumer markets:

Skilled qualitative moderators and executive interviewers
Close control throughout (hands-on management from senior personnel)
We reach the ‘hard to get’ people: directors, senior management, key decision makers
Day, evening & weekend capacity

Allow us to make an impact on your marketing research today!