Research Services

Secondary Research & Competitive Intelligence
Webhaptic Intelligence Limited takes a multi-tiered approach to data collection for secondary research and competitive intelligence studies. Our experts gather information from secondary sources; carry out in-depth interviews with customers, suppliers, competitor employees, industry experts, trade journalists to find the answers to what you need to know. We are unequalled when it comes to collecting that hard-to-get intelligence.

Webhaptic Intelligence, Nigeria’s leading market research firm offers quantitative, qualitative and secondary research, as well as competitive intelligence studies.

Quantitative Market Research
Webhaptic Intelligence provides quantitative research services to meet the needs of any organization. In quantitative research, we seek to measure the proportion of a population so we can understand how many people in a certain segment think or behave the way that they do. Our experts are well-versed in translation, research design, briefing, interview execution,  data collection, analysis and interpretation of results in the context of various African languages and cultures. We deliver reliable, measurable and accurate data.

Survey Development

We provide high quality market research surveys, customer surveys, survey hosting, survey design, and reporting services.

CAPI Market Research

We organise interactive group discussions with people to understand their opinions towards a product, service or idea. Read more …

Central Location Test

We conduct testing of concepts, products, packaging, advertising effectiveness as well as sensory research with target respondents.

Computer Assisted Telephone Interviewing

We work diligently to build a telephone data collection system that delivers high quality live data collection on time. Read more …

Paper And Pencil Interviewing

We pride ourself our expertise to conduct face-to-face interviewing both nationally and African representative studies. Read more …

Data Processing & Analysis

We organise interactive group discussions with people to understand their opinions towards a product, service or idea. Read more …

Qualitative Market Research
Webhaptic Intelligence’s qualitative research supports both business-to-business and consumer studies. In qualitative research, we seek to understand through person-to-person interviews – how and why people think and behave the way that they do.  Our qualitative experts are experienced in both in-depth interviews and online qualitative studies. We draw out appropriate information from them through our B2B, B2C, C-Level executives and large scale consumer interviews. Our team creates solutions that deliver real insight that can be turned into action.

Focus Groups Discussions

We organise interactive group discussions with people to understand their opinions towards a product, service or idea. Read more …

In-depth interviews

We organise interactive group discussions with people to understand their opinions towards a product, service or idea. Read more …

Ethnographic Research

We have experience in ethnography research that give the opportunity to observe respondents in the natural context of their daily lives.

Online Panel Discussions

We organise interactive group discussions with people to understand their opinions towards a product, service or idea. Read more …

Mobile Diaries

We work with brands to understand the daily lives of consumers in great detail by capturing the crucial “moment of truth”.

Customer Journey Mapping

We carefully map all the interactions, or “touchpoints” providing a tool to support tactical and strategic design decisions. Read more …

Respondents Recruitment

We recruit from all demographics, ethnic populations, and industry sectors for depth interviews and focus groups. Read more

Market Visits / Customer Safari

We organise interactive group discussions with people to understand their opinions towards a product, service or idea. Read more …

Shop-A-Longs / Accompanied Shops,

We organise interactive group discussions with people to understand their opinions towards a product, service or idea. Read more …

Desk Research

Our analyst search for information using existing resources providing summary, collation, synthesis of existing researc

Industry Research Reports

We organise interactive group discussions with people to understand their opinions towards a product, service or idea. Read more …

Market Entry Reports

We organise interactive group discussions with people to understand their opinions towards a product, service or idea. Read more …

Webhaptic Intelligence Limited is your choice for both qualitative and quantitative market research in Nigeria and the rest of Africa.