Secondary Research & Competitive Intelligence
Webhaptic Intelligence Limited takes a multi-tiered approach to data collection for secondary research and competitive intelligence studies. Our experts gather information from secondary sources; carry out in-depth interviews with customers, suppliers, competitor employees, industry experts, trade journalists to find the answers to what you need to know. We are unequalled when it comes to collecting that hard-to-get intelligence.
Webhaptic Intelligence, Nigeria’s leading market research firm offers quantitative, qualitative and secondary research, as well as competitive intelligence studies.
Quantitative Market Research
Webhaptic Intelligence provides quantitative research services to meet the needs of any organization. In quantitative research, we seek to measure the proportion of a population so we can understand how many people in a certain segment think or behave the way that they do. Our experts are well-versed in translation, research design, briefing, interview execution, data collection, analysis and interpretation of results in the context of various African languages and cultures. We deliver reliable, measurable and accurate data.
We provide high quality market research surveys, customer surveys, survey hosting, survey design, and reporting services.
We conduct testing of concepts, products, packaging, advertising effectiveness as well as sensory research with target respondents.
Qualitative Market Research
Webhaptic Intelligence’s qualitative research supports both business-to-business and consumer studies. In qualitative research, we seek to understand through person-to-person interviews – how and why people think and behave the way that they do. Our qualitative experts are experienced in both in-depth interviews and online qualitative studies. We draw out appropriate information from them through our B2B, B2C, C-Level executives and large scale consumer interviews. Our team creates solutions that deliver real insight that can be turned into action.
We have experience in ethnography research that give the opportunity to observe respondents in the natural context of their daily lives.
We work with brands to understand the daily lives of consumers in great detail by capturing the crucial “moment of truth”.
Our analyst search for information using existing resources providing summary, collation, synthesis of existing researc
Webhaptic Intelligence Limited is your choice for both qualitative and quantitative market research in Nigeria and the rest of Africa.