Market Research Solutions

Webhaptic Intelligence has a long track record of experience in carrying market research in Nigeria. Our team offers the following solutions:

Traditional Methodologies

• Focus Groups, In-depth Interviews, Ethnographies, Friendship Pairs, Mini-groups, Expert and Executive Interviews, Mystery Shopping.

Creative Approaches

• Accompanied Shopping – Understand what really drives consumer’s purchases by observing their in-store behavior first hand.
• Immersion Tours – In-depth ethnographies that come down to street level, getting to know how respondents really live from their home environment to the places they hang out.
• In-sit IDIs – Interviews in bars, game centers, even karaoke boxes – getting to understand the real behavior of consumers in an environment that makes research fun for respondents and discussion free-flowing.
• Market Tours – Introducing clients to the market place, visiting retail outlets and seeing firsthand where consumers spend their money.
• Online Forums – Interact with respondents on a platform where ideas and opinions can be shared freely.
• Video Diaries – A means of bringing respondents and reporting to life!

To obtain a quote for market research solutions in Nigeria, send an email to  info@webhaptic.com or complete the form below.