Local Demographics

Webhaptic focus group viewing facility is ideally located for all categories of respondents. Within a ten mile radius we have the complete range of businesses from small computer companies to international blue chip head offices.

The Living Standards Measure (LSM) is a segmentation tool used to group people according to their living standards. It is a means of segmenting the Nigerian market into ethnic groups,  gender, age or any other variable used to categorise people.

The residential areas around our location cover respondent profiles from socio-economic groups “A” through to “E”, as shown in the table below.