Focus Group Facility
Consumer Insight Videos
Rules of Focus Group Participation
Do know the location of the Focus Group, along with the phone number of the facility which can be found in the CONFIRMATION EMAIL
Do arrive 10-15 minutes early to check-in.
Do bring a valid photo ID that verifies your name and age.
Do bring eyeglasses, if you wear them, so you can read any written materials that might be presented to you.
Do bring your completed pre-work assignment, if there is one associated with your study.
If there is a pre-work assignment, it is an important part of the study, and your effort will make an important contribution to the research.
Do not assume you know the topic, brand or product of the Focus Group.
If you do not bring your pre-work assignment, you might not be admitted to the study or receive payment.
Do not arrive late. Late arrivals will not be admitted to the study and you may be ineligible to receive payment.
Do not bring guests/children with you. They will not be allowed to participate and there may not be room to accommodate them in the reception area.
Do not get distracted by your cell phone. Be sure your phone is set to SILENT and it is put away before entering the group.
Do not shut down or criticize other participants.