Our experienced moderators are adept at managing these group dynamics – encouraging quieter and managing the more dominant respondents.
Behind every good moderator is a carefully constructed discussion guide – with flow, creative exercises and flexibility built in. Our focus group discussion solutions often involve much more than just discussion, as well as projective techniques allowing us to gain a more detailed understanding of motivations and perceptions.
Our traditional focus group discussion group offer is enhanced by a series of bolt-ons and variations which can be deployed as appropriate. Including: