Diageo Launches DRINKiQ, a sensitization tool to Enhance knowledge of alcohol

Diageo, parent company of Guinness Nigeria Plc has unveiled a new e-learning tool named DRINKiQ which serves to provide consumers with vital information they need to make positive decisions about responsible consumption and elimination of myths about alcoholic drinks.

DRINKiQ e-learning is a pioneer innovation in the alcohol industry, using interactive learning and tests to provide information about the content of their drinks, how alcohol is produced and its probable impacts on their health; keeping track of alcohol intake; how to keep track of their alcohol in-take; understanding how to pour a standard measure of spirits, wine or beer; and displays of facts about alcohol to eliminate myths.

DRINKiQ e-learning is the next stage in Diageo’s commitment to help its consumers make informed choices about drinking, or choosing not to drink. Diageo has been providing face-to-face DRINKiQ training to groups around the world for over a decade, including members of US Congress, the Ministry of Health in countries such as Peru, law enforcement officials in countries including Thailand, taxi drivers in markets such as Ethiopia, as well as bartenders and hospitality workers globally.

“We’re really proud of how well our DRINKiQ training has been received over the last ten years,” said Carolyn Panzer, Director of Alcohol and Society, Diageo, “there is clearly a desire for this kind of information, which is why we wanted to make DRINKiQ available more widely. This powerful new online tool, intended to raise collective knowledge about alcohol, allows anyone, anywhere, to quickly get a handle on how drinking affects the body, and gives the tips they need to make the right choices for them.”

The US Institute for Health and Productivity Management (IHPM) also recommends DRINKiQ e-learning as an engaging and easy-to-use educational tool which provides essential knowledge about the effects of drinking in order to guide appropriate and safe use of alcohol.

The tool is on DRINKiQ.com in the UK, US and Australia, with localised versions rolling out to 20 other countries in subsequent months.

It would be recalled that last year, Guinness Nigeria collaborated with the National Youth Service Corps, NYSC, to deliver DRINKiQ training sessions to officials and corps members in a bid to take the responsible drinking message to every part of the country. The company had also donated breathalyzers to the Federal Road Safety Commission to enable it check the incidence of drunk-driving on Nigerian roads during the ember months.

Other projects  include the sponsorship of a radio programme, Drink Diaries, on Lagos Traffic radio 96.1 FM as well as advertorials and out-of-home messaging aimed at educating the general public on the hazardous effects of alcohol misuse.

In addition, Diageo is continuing to help consumers make responsible choices about drinking, or choosing not to drink, by making DRINKiQ e-learning freely available to employers of people who serve and sell alcohol, to help them educate consumers and raise collective knowledge about alcohol, as well as being available to all consumers and other companies outside of the industry, introduced alcohol content and nutritional information, per typical serve, on-pack for its brands around the world, supporting over 300 responsible drinking programmes in 55 countries and recruiting a million responsible drinking ambassadors by 2020

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