Coca-Cola Nigeria Limited has been awarded Nigeria’s most innovative multinational company at the just concluded BussinessDay Top 25 Most Innovative Companies & Institutions Awards 2017.
The award which was held at Eko Hotels & Suites, Victoria Island Lagos on Friday 28 April 2017 was organized by BusinessDay Media, a leading business publication in the country.
Coca-Cola surpassed other contenders like Guinness Nigeria Plc, Lafarge Holcim and Ajeast Nigeria Limited to claim the coveted award in the Most Innovative Multinational category with its bottles-to-fibre recycling programme earning it the spot. The programme which was designed in 2005 in partnership with Alkem Nigeria Limited involved collection of PET bottles and a development of a buyback system. The recovered bottles are recycled into synthetic fibres therefore serve as valuable raw materials for many industries including textile, furniture and bedding industries.
The company also received nominations for other initiatives which include the locally produced 5Alive Pulpy Orange, which is not just the first and only Nigerian made juice with pulp but also produced in Nigeria’s first hot-fill line that was commissioned in 2015. The company was also applauded for its successful Share-a-Coke marketing campaign and the recently launched Taste-the-Feeling campaign in 2016 on a unique made-for-purpose ‘Coke Island’ that was created on the Lagos Lagoon.
Receiving the award for Coca-Cola, the company’s Public Affairs and Communications Director for West Africa, Clem Ugorji, expressed the company’s appreciation for the recognition. He also took the time to acknowledge the contribution of Alkem Nigeria Limited and the Nigerian Bottling Company (NBC), its recycling programme partners. He further stated that Coca-Cola has borrowed from the success of the programme to lead the creation of a bigger recycling initiative called the Food & Beverage Recycling Alliance which will be done on a vast platform with collaboration with other beverage companies like Nestle Waters, Nigerian Breweries and Seven-Up Bottling Company to promote industry collaboration and scale-up the scheme for national coverage.
He explained that poor disposal habit of PET bottles contribute to environmental degradation, not the bottles themselves. He therefore enjoined Nigerians to embrace the recycling programme by sorting and selling their used PET bottles to the many entrepreneurs who are actively participating as PET bottle buy-back agents in various communities across the country.
Delivering his welcome address at the award ceremony, the Publisher/CEO of BusinessDay Newspaper, Mr. Frank Aigbogun reflected that despite the economic challenges bedeviling the country, notable companies have forged ahead to sustain their operations and at the same time add value to the communities in which they serve. He noted that the award team at BusinessDay Media had painstakingly ensured that the companies that emerged winners in various categories were selected on basis of merit expressed by the careful observation in all qualifying criteria.
The event was graced by top corporate organisations as well as top government dignitaries, including Mr. Emmanuel Ukeje, Special Adviser to the Central Bank of Nigeria Governor and Jumoke Oduwole, Senior Special Assistant to the President on Industry, Trade and Investment.
Coca-Cola Nigeria Limited is a subsidiary of The Coca-Cola Company (TCCC) based in Atlanta. They are responsible for the strategic marketing, brand management, packaging strategy, consumer promotion, advertising, public relations and market research of Coca-Cola products in Nigeria.
The Nigerian Bottling Company Limited is the bottling unit of Coca-Cola Hellenic Bottling Company (CCHBC), a group bottler or franchisee of the Coca-Cola Company. Its primary responsibility is the manufacture, packaging and sale of Coca-Cola products in Nigeria.
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